Old Spice refers to a series of commercials for Old Spice products known as "The Man Your Man Can Smell Like" with actor and former NFL player Terry Crews. Crews' screaming has been used in MADs and YTPMVs.
Terry Crews stars in commercials for Old Spice directed by Tim and Eric, usually involving him shouting and destroying things, in contrast to the calmer commercials featuring Isaiah Mustafa. Crews' commercials are aimed more towards men.
"Make a Smellmitment" is a series of commercials in which Crews and Mustafa fight over which brand of Old Spice viewers should use; with Crews advertising Bearglove while Mustafa advertises Timber and Swagger.
Old Spice, Nico Nico Douga, and YouTube
Since 2010, YTPMVs of Terry Crews' Old Spice commercials have popped up on YouTube. Additionally, the jingle for the product, P-P-P-P-P-P-Power!!, is used in many medleys in Nico Nico Douga.
List of some Old Spice songs that have appeared on Nico Nico medleys: